The 18th Asia Pacific ICT Alliance (APITCA) awards 2018, which was held in Guangzhou, China from 10 to 14 October, named DirectPay as the overall winner in the Consumer – Wealth and Retail Category and Park and Pay with a Merit Award in the Start Up of the Year – Business and Community Category.
The APICTA Awards is the largest IT competition in the Asia Pacific Region organised in order to bring awareness on ICT amongst the community and assist in bridging the digital divide. The award brings recognition to innovative products and solutions from ICT talents originating from the Asia Pacific region.
DirectPay and Park and Pay represented Sri Lanka in a head to head battle with 14 other countries in the categories and rose to the top with highest honours at the spectacular event. The selection process of the nominees was based on their uniqueness, market potential, features, quality, and application. Each nominee had to pitch and was rigorously assessed by a judging panel of the highest calibre, making it a difficult selection process. The Gold award winning product, DirectPay, is an electronic payment option providing a viable alternative to cash and POS systems. It provides an entire infrastructure to facilitate payment requirements with its modular based and service-oriented software architecture. Directpay enables this while supporting the existing structures, allowing the merchants to offer products and services across all possible channels.